You can tell because of the pink rapper and the cursive writing. That's how women write, you know. The thing that pisses me off, isn't, as NPR points out, the fact that the candy bars are called "fingers" and the promotional slogan is "pleasure yourself." That's creepy, to be sure, but whatever. The problem is that gender specific candy bars are being marketed at all.
It's not just candy bars. Apparently, diet soda has been traditionally sort of, ya know, feminine and Pepsi is making a bid to change that.
Men are opposed to girly things, but like, if it's made out of a nukular submarine it's worth giving it a shot.
So here's the question I have about these ads. Do they reinforce ridiculous gender stereotypes (i.e. women are dainty and frilly while men are tough and stupid)? Or are they somehow subversive - portraying those same stereotypes ironically?
If you're interested in one of my favorite feminist blogger's opinions on the subject, check out her posts here and here. I think I may have linked to one before but I never get tired of reading about what a big load of crap femininity is. One of the best things about Germany is that the pink marketing campaigns are blessedly few and far between.
2 comments:
I love this quote, "It is simply not possible for a woman without makeup and deodorant and lingerie and kitten heels and diet pills and clothes without pockets and anti-wrinkle cream that promises “glowing skin” and self-help books explaining the best ways to suck up to men and jewelry and razors and tweezers and lemon-scented cleaning products and boxes of Lean Cuisine in the freezer — all stuff that must be bought — to be fully feminine." Also, in the blog about Pepsi MAX, someone responded by talking about the "save the ta-tas" campaign, which I hate.
My dad really hates the portrayal of men as boors in commercials.
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